S. Brent Martin

LOGLINE
Canadian Tire built the world's first drivable ice truck, and Canova Media was invited to tell the behind the scenes story of how it was done.

CREDITS
Agency: North Strategic
Production Company: Notch Video & Canova Media
Client: Canadian Tire
Producer: Brent Martin
Director: Nadia Tan
Cinematographer: Colin Akoon

RESULTS
(PepsiCo)

The campaign exceeded all of PepsiCo's targets. Across all platforms, the content resulted in 4.6MM reach (218% plan), 11.8MM impressions, 95MM+ PR impressions, and 3.7MM+ views. However, our true measure of success was engagement. 420M consumer engaged with the content, 3X industry standard. The video had 24% view-thru, 1.5X CPG benchmark. On social, this video post had the highest positivity of any Pepsi post to date.

The YouTube Brand Lift study further proved this creative was memorable and drove awareness of the Pepsi Spire campaign. 90% of people were more likely to recall seeing a Pepsi Spire ad and 76% were more likely to consider purchasing. Lift in ad recall and awareness were the strongest among male millennials.

Finally, there were business results at SUBWAY. The campaign helped deliver +1.8 points of incidence and +19% volume vYAG.

Client: Air Canada (Any Shibata, John Xydous, Maude Cadieux, Pascale St-AmandCreative

Agency: FCB Canada (Nancy Crimi-Lamanna, Rose Noble, Stephanie Page, Kaidy Wong, Sanna Kula)

Production Company: CoStudios (Executives: Yotam Dor, Ian Buck) & Canova Media (Executives: Brent Martin)

Executive Producer: Brent Martin for Canova Media, Yotam Dor for CoStudios

Producer: Matt Greyson

Director: Brent Martin

DP: Adam Crosby

Production Design: Chiara Purdy

Edit & Online: David Findlay for Barbershop Editing

Sound: Toronto Sound

Colour: Built By Light

Client: Air Canada

Agency: FCB Canada

Production Company: CoStudios (Executives: Yotam Dor, Ian Buck) & Canova Media (Executives: Brent Martin)

Executive Producer: Brent Martin for Canova Media, Yotam Dor for CoStudios

Producer: Ted Ghanime

Director: Brent Martin

DP: Martin Wojtunik

Production Design: Chiara Purdy

Edit & Online: Cameron Wyllie

Sound: Toronto Sound

Colour: Built By Light

CREDITS
Client: Tim Hortons
Producer and Writer: Brent Martin
Director: Justin Smith
Agency: North Strategic
Production Company: Notch Video

CREDITS
Client: Tim Hortons
Producer: Brent Martin
Writer: Kevin Galbraith
Director: Justin Smith
Agency: North Strategic
Production Company: Notch Video

FILM FESTIVALS
• Official Selection - SXSW Film Festival (2011)
• Official Selection - AFI Fest (2011)
• Official Selection - Palm Springs International ShortFest (2011)
• Official Selection - Plus Camerimage Festival (2010), Student Etudes Competition
• Official Selection - Moscow International Film Festival (2011)
• Official Selection - Rooftop Films: Summer Series, NYC (2011)
• Official Selection - Athens International Film and Video Festival, Ohio (2011)
• Official Selection - Athens International Film Festival, Greece (2011)
• Official Selection - Atlanta Film Festival (2011)
• Official Selection - CineGear Expo: Film Series (2011)
• Official Selection - Park City International Film Music Festival (2011)
• Official Selection - Topanga Film Festival (2011)
• Official Selection - Starz Denver Film Festival (2011)
• Official Selection - Indianapolis International Film Festival (2011)
• Official Selection - Savannah Film Festival (2011)
• Official Selection - Calgary International Film Festival (2011)
• Official Selection - Philadelphia International Film Festival (2011)
• Official Selection - Hollywood Film Festival & Awards (2011)
• Official Selection - Hamptons International Film Festival (2011)
• Official Selection - Whistler Film Festival (2011)
• Official Selection - Hamptons International Film Festival (2011)
• Official Selection - National Screen Institute Short Film Festival (2014)

SYNOPSIS
Clear Blue tells the haunting story of Simon, a young lifeguard on his first days on the job at a community pool. The mundane quickly becomes mysterious, when Simon notices Flova, an alluring older woman with an exceptional capacity to stay submerged under water. As Simon follows Flova into the pool he makes a startling discovery. What follows is a story of temptation and pursuit, a fable of impossible love and ultimately, its harrowing consequences.

CREW
Writer and Director .......... Lindsay MacKay
Cinematographer .......... Mattias Troelstrup
Producer .......... Brent Martin
Production Designer .......... Eun Kyung Nam
Editor .......... Rachel Katz